Before the 1950s, flower prints were most commonly seen on women – that was until rockers such as The Beatles, Jimi Hendrix, and The Rolling Stones began to battle boring menswear by swapping traditional shirts and suits for florals in the ‘60s and ‘70s. Whilst floral prints were modelled by stars across the US and UK, Hawaiian shirts were gaining popularity outside of their native island as a uniform of relaxation.  

Hopping onto the success of the Aloha shirt and flowery prints, brands began pushing floral prints into the mainstream, changing their perception as an exclusively feminine design forever. Floral print shirts are still popular today, having been sported by the likes of David Beckham, Harry Styles, and Rihanna in 2021.